About I Am Team GB

This year we’re so excited to be bringing back I Am Team GB with Toyota, partnering once again to bring you A Festival of Sport this summer!

Inspired by Team GB’s involvement at the Tokyo 2020 Olympic Games this summer, our Festival of Sport taking place on Saturday 14 & Sunday 15 August will be a celebration of movement, with free and fun activities taking place across the country to help you get up and get active.

There are plenty of ways to get involved in I Am Team GB’s Festival of Sport this summer. From larger hero activities with plenty of Olympic sport taster sessions, giveaways and the opportunity to meet Team GB athletes… to your local leisure centre throwing open their doors to host ‘have a go’ activities.

Alternatively, there’s the option to Create Your Own Activity and take part on a day and in a way that totally suits you – such as in your back garden or local park with family, friends or the wider community. Your activity can be public or private, so it couldn’t be easier to get up and get active in the best way that suits you.

Whichever option you choose, there are plenty of resources and chances to get your hands on I Am Team GB stash, to stay connected and inspired by Team GB.

Click here to get involved your way, today!

To find out much more about what's involved, check out our FAQs below. 


With a little imagination, we are all Team GB. With a little imagination *I Am Team GB* Get up and get active for the #IAmTeamGB Festival of Sport on 14 August & 15 August 2021.

Frequently Asked Questions
  • What is I Am Team GB?
  • I Am Team GB is a national campaign which aims to harness the power of the Olympics to make Britain more active. We want people to be inspired by their sporting heroes, feel part of Team GB and then get out and take part in an activity themselves.
  • What is the Festival of Sport?
  • The Festival of Sport is an opportunity to take part in a free and fun I Am Team GB inspired activity in summer 2021, inspired by the Tokyo 2020 Olympic Games.
  • When does the Festival of Sport take place?
  • The Festival of Sport will primarily take place on Saturday 14 & Sunday 15 August 2021, but there will be some activities taking place before this, so do check our Activity Finder for all the details!
  • How can I take part?
  • Click the 'Get Involved' button in the top right of this page. You can sign up to join an existing Hero or Local activity, or Create Your Own if you’d rather!
  • Can I set up my own activity?
  • Yes! You can create a Public or Private activity by clicking here to join as an Activity Host. What’s more, if you create an activity by Sunday 18 July, you’ll get your hands on some free I Am Team GB activity goodies!
  • Are there any I Am Team GB resources or kit I can get?
  • We have provided a whole host of online resources which you can view here, to support you if you are hosting your own activity. There are also social media assets available for everyone if you would like to share that you’re taking part in I Am Team GB’s Festival of Sport this year!
  • What does it cost to take part?
  • Absolutely nothing! Any activity you sign up to, or create yourself, should bear no cost to you or anyone else who comes along to take part. We want to ensure that the Festival of Sport is for anyone and everyone.
  • Will Team GB athletes be involved?
  • Yes! A whole host of Olympians will be appearing at events across the country to really make people feel part of Team GB during The Festival of Sport. More details about who will be attending and at which game will be revealed in due course.